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It is necessary to constantly analyze the results of your efforts if you’re serious about using Instagram to grow your business or brand. Analytics help you understand how your content performs with your followers. You gain a sense of what is working and what needs modification to better serve your target audience. Understanding your content’s performance is key to developing social media marketing strategies that achieve your business goals. Instagram has built-in analytics for business accounts called ‘Insights’. However, we want to share three tools you can use for free that give you detailed metrics to help you monitor and evaluate your Instagram strategy. 

1. Squarelovin

Squarelovin is an in-depth analytics platform that provides metrics on your account’s overall performance and allows you to understand which posts capture the most audience engagement. Their free Premium Analytics tool monitors your follower growth, post impressions and reach. It also summarizes your stories’ impressions, its reach, and completion rate. By evaluating these metrics over time, you understand your community’s preferences and interests. This allows you to optimize your content to serve your target audience. 

2. Crowdfire

Imagine being able to formulate and execute your entire Instagram strategy on one platform. This is possible with Crowdfire- a comprehensive social media management tool. It is ideal for curating content related to your industry that will inform your posts. You can then schedule your posts and monitor their performance. Crowdfire’s free Instagram analytics platform gives a daily snapshot of your posts’ insights (likes and comments), your audience growth, your account’s impressions and reach, your profile views, and your stories’ performance. You’re even able to understand your best performing content based on post type, hashtags, and filters. 

3. Pixlee

Pixlee is a content management system that allows brands to manage user-generated content. You can curate hashtags and see all your tagged and location-specific photos in one place. This makes it easy to identify your current brand ambassadors and select influencers to promote your products or services. Sharing authentic content from users and brand advocates on your Instagram account is an excellent strategy to engage your followers and convert them into buyers. Pixlee also offers a free Instagram analytics tool that measures views, engagement, and conversions. This makes it possible to measure the ROI of your user-generated content. It is also ideal for producing shareable reports that give an overall view of your content’s performance. 

A data-driven Instagram strategy is extremely valuable for businesses and brands aiming to foster genuine connections with their target audience. Analytics allow you to know what your followers want. Remember, using Instagram for business provides valuable content to achieve specific digital marketing goals. Whether you want to increase brand awareness, generate new leads, boost sales, or gain more website traffic, having the right analytics tools is an absolute must. 


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